Privacy Policy

Last Updated: October 19, 2026

This Privacy Policy explains how MILU, operated by Weart2, LLC (“MILU,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit ilovemilu.com, purchase our products, create an account, subscribe to our communications, submit personalization details, or otherwise interact with our website and services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you provide directly to us, including:

Contact information, such as your name, email address, phone number, billing address, and shipping address.
Order information, including products purchased, size selections, personalization details, shipping preferences, and transaction history.
Account information, if you create a customer account on our website.
Personalization information, such as a child’s name or initials when you choose to personalize a made-to-order product.
Customer service information, including messages, questions, feedback, reviews, or other information you send to us.
Marketing preferences, including whether you have chosen to receive promotional emails, collection announcements, or other communications.

Payment information is processed by our website and payment service providers. MILU does not directly store complete credit or debit card numbers.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information through cookies and similar technologies.

This may include:

IP address
Browser and device type
Operating system
General location information
Pages viewed
Time spent on the website
Referring website
Shopping cart activity
Interactions with emails or website features

We use this information to operate the website, understand how customers interact with MILU, improve performance, and support analytics and marketing.

How We Use Your Information

We may use personal information to:

Process, produce, and fulfill your orders
Create made-to-order and personalized products
Arrange shipping and delivery
Send order confirmations, production updates, and shipping notifications
Provide customer service
Manage customer accounts
Respond to inquiries and feedback
Improve our products, website, and customer experience
Prevent fraud or unauthorized activity
Comply with applicable laws and legal obligations
Send marketing communications when you have chosen to receive them
Measure the performance of our website, advertising, and marketing campaigns

Made-to-Order and Personalized Products

Many MILU products are made to order and may include an optional personalized name or initials.

When you submit personalization information, we use that information only as reasonably necessary to produce, fulfill, and support your order.

Because personalized information may be sent to a production or fulfillment partner to create your item, please carefully review all spelling and personalization details before placing your order.

How We Share Information

We may share personal information with trusted third parties that help us operate our business, including:

Website and ecommerce service providers
Payment processors
Print-on-demand manufacturers
Production and fulfillment partners
Shipping carriers
Email and marketing platforms
Analytics providers
Customer service and technical service providers
Professional advisers or authorities when required by law

These partners receive only the information reasonably necessary to perform their services.

We may also disclose information when necessary to comply with applicable laws, legal requests, protect our rights or property, investigate fraud, or protect the safety of MILU, our customers, or others.

MILU does not sell personal information to advertisers.

Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to:

Keep the website functioning properly
Remember shopping cart contents and preferences
Understand website usage
Measure traffic and performance
Improve the customer experience
Support relevant advertising and marketing

You may be able to control or disable certain cookies through your browser settings or any cookie-preference tools available on our website.

Disabling cookies may affect some website functionality.

Marketing Communications

If you subscribe to MILU marketing communications, we may send you information about:

New collections
Product launches
Pre-orders
Special offers
New items
Brand news

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Transactional communications related to an order may still be sent even if you unsubscribe from marketing emails.

Children’s Privacy

MILU designs and sells products for children, but our website and ecommerce services are intended for use by parents, guardians, and other adults.

We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian consent.

Personalization information submitted by an adult for a child, such as a first name or initials, is used only as necessary to create and fulfill the requested product.

If you believe a child has provided personal information to us without appropriate consent, please contact us so we can review the request.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Request information about how your data is used or shared
Opt out of certain marketing communications
Exercise other rights available under applicable privacy laws

To submit a privacy request, contact us using the information below.

We may need to verify your identity before completing certain requests.

California Privacy Rights

California residents may have additional rights under applicable California privacy laws, including rights relating to access, correction, deletion, and certain disclosures regarding personal information.

MILU does not sell personal information in the traditional sense of exchanging customer information for money.

If our use of cookies or advertising technologies is considered “sharing” or “selling” under applicable California law, California residents may have the right to opt out through available website privacy controls or by contacting us.

We will not discriminate against you for exercising applicable privacy rights.

Data Retention

We retain personal information for as long as reasonably necessary to:

Fulfill orders
Maintain business and transaction records
Provide customer support
Meet tax, accounting, legal, and regulatory requirements
Resolve disputes
Prevent fraud
Enforce our agreements

Personalization information may remain within transaction or production records where necessary for legitimate business, legal, or recordkeeping purposes.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to third-party websites, platforms, or social media services.

MILU is not responsible for the privacy practices, security, or content of third-party services. We encourage you to review their privacy policies before providing personal information.

International Processing

Some of our production, technology, fulfillment, or other service providers may process information in locations outside your state or country.

As a result, personal information may be processed in jurisdictions with different privacy laws from those in your location.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services, technology, or legal requirements.

When we make changes, we will update the Last Updated date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact:

MILU / Weart2, LLC
Email: ilovemilukids@gmail.com
Website: ilovemilu.com